Introducing the
2025 Shade Zones Jury
Meet the experts choosing the designs that will keep LA cool.
Carlos Madrid III
Senior Associate Principal, Skidmore, Owings & Merrill (SOM)
Carlos Madrid III is a Senior Associate Principal in SOM’s Los Angeles studio with over two decades of experience designing buildings, spaces, and objects. With an aptitude for innovation, his award-winning design contributions are consistently recognized for a rational yet provocative approach, always driven by the betterment of the human experience.
Carlos’ notable accomplishments include a 150,000-square-foot headquarters for The Trade Desk in New York City; multiple projects for Loyola Marymount University (LMU) and a new bus shelter program for the City of Los Angeles that addresses social equity and climate change.
Currently, he is working on the new Phu Quoc Convention Center in Vietnam, an academic building for the School of Engineering at LMU and an urban furniture program for Diriyah, Saudi Arabia.
