Introducing the
2025 Shade Zones Jury
Meet the experts choosing the designs that will keep LA cool.
Matthew Potter
Director of Interaction Design, BMW Designworks
Matthew Potter, Director of Interaction Design at Designworks’ LA Studio, has been shaping digital experiences since the earliest days of the internet. From pioneering web and music platforms in the 1990s to leading cutting-edge interaction design today for mobility infrastructure for the City of LA STAP program, he brings a multidimensional perspective to every project. At Designworks, Matthew guides teams in creating intuitive, emotionally resonant, and future-focused digital experiences for both BMW and external clients. His work spans groundbreaking prototypes to large-scale mobility projects, always pushing the boundaries of how technology and design intersect.
